KYC is the abbreviation of Know Your Customer. In accordance with the relevant requirements of the EU Anti-Money Laundering Law, Amazon verifies the identity of sellers who open stores in EU sites such as the UK, Germany, France, Italy and Spain (Note: the UK has officially left the EU in 2020). This process is called…
In addition to the in-site traffic of the Amazon platform, its off-site traffic cannot be ignored. With the rise of major social software and media software, people spend more time on various mobile software, which has greater traffic and higher user frequency. Therefore, merchants can promote products on sites other than Amazon to achieve user…
(1) Choosing FBA certainly brings many advantages to Amazon sellers, but you should also pay attention to which products are proven to be unsuitable for FBA. ① Products that are too cheap. Since FBA charges a basic fee for each transaction, the seller’s costs increase a lot, and products that are too cheap are not…
After understanding product development and Amazon backend rules, sellers can upload product pages in the store backend. Currently, there are two ways to upload product pages on Amazon, namely, uploading a single product and uploading in batches using inventory templates. (I) Uploading a single product Uploading a single product also includes following sales and building…
In order to create a better customer experience, Amazon has a strict set of standards for product display images. Product images on the Amazon platform include main images and auxiliary images. Sellers can upload one main image and up to eight auxiliary images. Amazon’s requirements for product images are as follows. (1) The main image…
The five-line description “Bullet Points” can also be translated as “key points”. In Amazon, it means the selling point of the product, which is the key point to promote product sales; at the same time, it is also equivalent to the summary of the product, which is convenient for consumers to browse quickly. Buyers enter…
Similar to domestic e-commerce, search is also the main way for buyers to find products on the Amazon platform. When buyers enter keywords to search for products on the Amazon platform, the titles and search terms related to the products on the platform will be counted as search weights. Therefore, in addition to titles, search…
Product title is one of the most important factors affecting store clicks and improving product conversion rate, and it is also an important factor affecting search ranking. As the first factor to attract consumers to the door, product title has a large search weight. So, how to write a product title? What content must be…
The Amazon platform has strict page design standards. If sellers do not understand these rules, Amazon may restrict traffic. Since the Amazon platform has the characteristics of “focusing on products and stores”, all products are displayed on the website, and there is no concept of a complete store, which highlights the importance of page creation…
As we all know, product selection is the key to selling goods on the Amazon platform. Above, we have determined how to choose product categories and specific products. Now we will help sellers from the initial selection of samples to the process of determining products from the perspective of sample evaluation, cost and profit calculation,…