The Amazon platform has strict page design standards. If sellers do not understand these rules, Amazon may restrict traffic. Since the Amazon platform has the characteristics of “focusing on products and stores”, all products are displayed on the website, and there is no concept of a complete store, which highlights the importance of page creation and visual design. According to the unique product ranking A9 algorithm of Amazon’s search engine, the approximate weight relationship of Amazon platform search is: product title> five-line description> search keywords> long description. In this part, sellers need to learn a lot of content, such as product title (Title), search keywords (Search Terms), five-line description (Bullet Points), long description (ProductDescription) product pictures, upload product pages, etc.
After designing the page, sellers also need to continuously optimize the store product page, which will help improve the store ranking, thereby bringing more traffic, and traffic will bring order conversion. So how to optimize the Amazon platform store product page? The Amazon platform store product page contains six major elements: product title, product picture, main functions and features of the product, product description, product comments, and product rating.