In terms of interaction types, the current mainstream cross-border e-commerce business models are mainly B2B (Business to Business), B2C (Business to Customer) and C2C (Customer to Customer). Under the B2B model, enterprises usually post advertisements and information online, and complete transactions and customs clearance offline. In essence, they still belong to traditional trade and have…
Negative reviews can seriously affect the performance of Amazon stores, so you must handle them promptly after you find them. First, determine whether the negative reviews left by buyers can be directly removed from Amazon through reasonable channels. The following negative reviews meet the platform requirements and can be directly removed from Amazon: (1) Contains…
Many companies know that if they want to run their own companies well, they must observe and analyze data in a timely manner and optimize them. Therefore, the following will introduce what aspects of data analysis should be conducted by companies on the AliExpress platform during their operations? 1. Background data. 1. Store analysis includes…
(1) Introduction to product reviews. Reviews are the evaluations of products by Amazon users. Reviews are divided into five star ratings: 1 and 2 stars for bad reviews, 3 stars for medium reviews, and 4 and 5 stars for good reviews. Reviews can be in various forms, including text, pictures, and videos. Reviews are only…
Customer satisfaction is one of the most important indicators of Amazon seller performance. The “Seller Metrics” interface can provide a deeper understanding of sellers’ performance in terms of customer satisfaction. The “Seller Metrics” interface contains the following performance indicators, which are calculated and displayed based on the delivery channel (seller-delivered and Amazon-delivered). 1. Order Defect…
While Amazon’s “Global Selling” is developing rapidly, some misunderstandings about it have also emerged in the market. In order to prevent more sellers from being misled, we have specially summarized the types of Amazon’s “Global Selling” as follows for your reference. Misunderstanding 1: Only accounts opened on Amazon’s North American, European, and Japanese websites are…
The uploaded YouTube videos should reach more audiences and promote their discussion, forwarding and sharing. Simple dynamic sharing of uploaded videos is often not very effective, so sellers need to consider how to actively promote. Sellers can consider two aspects: one is to optimize the video; the other is to promote the video with the…
(1) Products. 1) Qualification certification. Some products need to provide certification issued by relevant institutions before they can be put on the shelves for sale, such as product authorization certification, safety certification, etc. (For example, in Europe, machinery, personal protection equipment, toys, in vitro diagnostic medical devices, etc. need to obtain CE certification). Buyers may…
To attract fans’ attention and get more subscribers through high-quality videos on YouTube, sellers must do a good job in three aspects: video content conception, video recording and editing, and video uploading. The first is video content conception. Before starting to shoot a video, sellers need to consider the purpose of the video, such as…
There are many cross-border sellers who want to open a store on the Amazon e-commerce platform. They said that the Amazon registration failed and several sets of information were wasted. What’s going on? Has the Amazon registration pass rate decreased? At the same time, there are many details in the Amazon registration process. If the…