While Amazon’s “Global Selling” is developing rapidly, some misunderstandings about it have also emerged in the market. In order to prevent more sellers from being misled, we have specially summarized the types of Amazon’s “Global Selling” as follows for your reference.
Misunderstanding 1: Only accounts opened on Amazon’s North American, European, and Japanese websites are “Global Selling” accounts, and accounts opened through the Chinese website are not “Global Selling” accounts.
This statement is wrong. Amazon’s “Global Selling” is a project that helps sellers conduct business in North America, Europe, Japan, and Amazon China. Whether we log in directly to the North American, European, and Japanese websites to register, or register through the “Global Selling” entrance of the Amazon China website, they are all registration platforms and systems for the target market, and the final result is the same. Moreover, by registering through the “Global Selling” channel of the Amazon China website, you can directly see the Chinese registration page, which is convenient for sellers who use Chinese to complete the registration faster.
Misunderstanding 2: Only accounts opened through Amazon’s investment manager are “Global Selling” accounts, and accounts registered on the website by self-service are not “Global Selling” accounts.
This statement is wrong. There are two ways to register an Amazon “Global Selling” account: one is that Amazon’s investment manager sends us a registration link to assist us in opening an account; the other is self-service, that is, register on Amazon’s website. No matter which way you register, it is an Amazon “Global Selling” account.
Misconception 3: “Individual Selling Plan” is for individuals to open accounts, and “Professional Selling Plan” is for companies to open accounts.
This statement is wrong. When we start Amazon’s “Global Selling”, we may notice that we are faced with two sales plans to choose from, the Individual Selling Plan (Individual) and the Professional Selling Plan (Professional). From the literal meaning, the “Individual Selling Plan” may be directly associated with opening a personal store, and the “Professional Selling Plan” may be directly associated with opening a company store. In fact, whether we are individuals or companies, we can register for one of these two sales plans. The main difference between these two sales plans is the fee structure and function usage rights. Taking the North American market as an example, the “Individual Selling Plan” account will be charged per item, while the “Professional Selling Plan” account needs to pay a monthly rent.
These two sales plans can also be converted to each other. If we choose the personal selling plan when registering, we can also upgrade to the professional selling plan in the background; if we choose the professional selling plan when registering, we can also downgrade to the personal selling plan later. Therefore, if the seller wants to sell on Amazon, but does not have company qualifications, it will not affect the application for the professional selling plan on Amazon.