The uploaded YouTube videos should reach more audiences and promote their discussion, forwarding and sharing. Simple dynamic sharing of uploaded videos is often not very effective, so sellers need to consider how to actively promote. Sellers can consider two aspects: one is to optimize the video; the other is to promote the video with the help of other tools.
Sellers can optimize videos from the following aspects.
(1) Set a suitable video title
The title is the core summary of a video and has the highest weight in search. A high-quality title can usually highlight the highlights of the video and attract more users’ attention. However, if the content described in the title does not match the video itself, the user’s bounce rate or complaint rate will increase. Therefore, when setting the title, sellers can refer to the following two points. First, the title should be concise. Try to control the number of characters in the title to about 70 to ensure that the entire title will appear in the search results. It can also highlight the keywords, making it easier for video searchers and viewers to grab the keywords they want to search for in the first place. Second, the title description should be accurate. The title should accurately describe the message that the video is trying to convey. Do not set a title just for the sake of adding a title. Quoting irrelevant keywords will only lead to a decline in video views and click-through rates.
(2) Attach a video description
The video description is used to describe the content of the video. The number of characters should usually be controlled within 160. It can briefly describe the content of the video, or supplement or repeat the key points emphasized in the video. It can also place relevant traffic-oriented links to guide video viewers to visit related pages. This is also the method commonly used by most video podcasts.
(3) Tags
Tags are the organization of keywords related to the video, which can greatly increase the probability of the video being retrieved. Tags usually consist of several keywords or phrases, which more accurately reflect the content of the video. This type of keyword is also the focus of high-quality videos. The keywords are usually separated by commas. They are usually mainly category words and core words, that is, the so-called hot search words are composed of brand + category word + core word.
In addition to optimizing the video itself, sellers can also use other tools to promote videos. YouTube has greatly simplified the video sharing mechanism, which allows not only internal forwarding within the website, but also sharing on other platforms. For example, by clicking the share button of a video, you can share it to social media such as Facebook and Twitter with one click, making it easier for companies or individuals to connect marketing content between various social media accounts. In addition, you can also embed YouTube videos on your own websites and blogs, which can bring more traffic to your website while promoting the video. In addition, you can also share videos via email, increase the playback volume of embedded videos, and even guide subscribers and their email contacts to watch related playlists.