(1) Products.
1) Qualification certification. Some products need to provide certification issued by relevant institutions before they can be put on the shelves for sale, such as product authorization certification, safety certification, etc. (For example, in Europe, machinery, personal protection equipment, toys, in vitro diagnostic medical devices, etc. need to obtain CE certification). Buyers may ask about product certification before purchasing, and Amazon will also require sellers to provide certification during review. If the seller cannot provide certification, it is easy to bring risks to the account, including product removal, warnings, or even account suspension, so sellers should solve the certification problem before selecting products or putting them on the shelves.
2) Quality issues. If the seller’s products have functional defects, sell expired products as new products, sell counterfeit goods, or have suspected fraudulent behavior against buyers or Amazon, it is easy to cause bad reviews or claims disputes, thereby affecting the order defect rate (ODR) indicator. Once the order defect rate is seriously exceeded, the account is likely to be reviewed, restricted, or suspended. Therefore, sellers need to strictly control the quality of their own products.
(2) Service.
If the seller ignores the buyers’ in-site text messages, emails, etc., or directly refuses the buyers’ requests and quarrels when encountering picky buyers in daily operations, it is easy for the buyers to leave bad reviews or claim compensation, which will affect the order defect rate (ODR) index and lead to the account being reviewed, restricted or suspended. In addition, the quality of the seller’s customer service has a direct impact on the seller’s search ranking to a large extent, so the seller should try to reduce disagreements or conflicts with buyers as much as possible.
(3) Delivery.
1) Delayed delivery. Delayed delivery mainly refers to the situation of self-delivery. Amazon stipulates that overdue delivery is considered delayed delivery. Amazon stipulates that the late delivery rate should be less than 4%. If it exceeds the standard, you may receive a warning email from Amazon. In serious cases, it is very likely that your account will be restricted.
2) Logistics tracking. If the buyer cannot track the logistics information using the tracking code (express delivery number) entered by the seller, or if the package is not received but it is shown as having been signed for, it will be counted as the invalid tracking rate data. The effective tracking rate needs to reach 95%. If this goal is not achieved in a specific product category, the seller may lose the right to sell non-Amazon logistics products in that category.
3) FBA shipment performance. When sending FBA, it is best to send the shipment in strict accordance with Amazon’s requirements, and it must not be oversized or overweight. If violations occur frequently, you may be warned by Amazon, and in serious cases, you may be refused to use FBA (for example: if the shipment quantity of a certain SKU exceeds the planned quantity when Amazon established the warehouse, you will receive a warning from Amazon. In addition, you must never send products that are not in the shipping plan).