(1) Introduction to product reviews. Reviews are the evaluations of products by Amazon users. Reviews are divided into five star ratings: 1 and 2 stars for bad reviews, 3 stars for medium reviews, and 4 and 5 stars for good reviews. Reviews can be in various forms, including text, pictures, and videos. Reviews are only for the product itself and have nothing to do with service levels and delivery time. Any Amazon user (users who have made at least one purchase on the Amazon platform) can comment on the listings they are interested in. The quality of the review does not directly affect the seller’s store performance, but it can directly affect the exposure and ranking of the listing.
(2) Methods for accumulating product reviews. Not all buyers like to leave reviews on products. If sellers want to get buyers’ reviews on products, they can use e-mail invitations or attach service cards to the products to guide buyers to leave reviews on the products, but they must pay attention to risk prevention during the operation.
1) E-mail invitation for reviews. Buyers usually do not take the initiative to leave reviews, so sellers can use e-mail to care about buyers’ after-sales use and ask buyers whether they are satisfied and whether they can provide suggestions. The reminder time of e-mail should be well controlled. It is necessary to give buyers enough time to receive and use the products, but it should not make them lose their sense of freshness. In addition, there should not be any text in the e-mail that requires 5-star reviews or offers rewards for good reviews.
In order to facilitate buyers to leave reviews on products, sellers can leave a link. Buyers can click this link to jump directly to the interface of the purchased products, as shown below (replace “Amazon AISN number” with the AISN number of the seller’s product):
Leave Product Review
https:// www. amazon. com/ review/ create-review?Amazon AISN number = ASIN#
2) Attach a service card to the product. Put an innovative after-sales service card in the product packaging, write a thank you message, and guide buyers to make an objective evaluation of the product.