Many companies know that if they want to run their own companies well, they must observe and analyze data in a timely manner and optimize them. Therefore, the following will introduce what aspects of data analysis should be conducted by companies on the AliExpress platform during their operations?
1. Background data.
1. Store analysis includes two parts: store overview and real-time storm. The former mainly allows sellers to understand the ranking and conversion rate of store transactions in a timely manner through the analysis of the business conditions in the past 7 days.
2. Product selection experts provide data on hot-selling products and popular search keywords in the industry based on the industry dimension.
3. Industry intelligence can query the popularity of buyers’ search keywords and understand the needs of buyers in different regions and product development trends.
2. Through train data.
1. Account report.
You can view the clicks and advertising costs of last month, and you can also export the data for analysis. 2. Product report. The product report is a horizontal comparison of promoted products. It queries product data according to promotion method, plan type, time, etc.
3. Keyword report.
This report can be sorted according to performance data to analyze the words with the highest click-through rate or cost.
3. Three major positioning.
1. First of all, store positioning should focus on creating a unique store style and high standards of professionalism.
Store style includes two modules: product style and store decoration style. That is to urge sellers to find products suitable for the development of their own stores and unify the planning of product and sub-category product styles.
The store decoration style can be personalized according to the product color and brand color. The high standard of professionalism requires the seller to do a good job of his own brand.
2. Product positioning.
First of all, we need to work hard from the perspective of product differentiation. Sellers need to have a single product breakthrough thinking, and the second is the selection of core popular products.
The reason why a popular product can be distinguished from other popular products is because of its characteristics and functions, and its core elements are deeply loved by consumers. For users, it is a good product with “super value”. Products are selected according to market research and data analysis methods.
3. Marketing positioning.
Successful marketing can quickly consume and increase sales and greatly increase brand awareness. However, it is necessary to ensure that the style, content and methods of marketing activities are in line with the preferences of target customers.