Activity Implementation 1.1 Project Team 1.2 Project Schedule 1.3 Data Tracking 1.3 Data Tracking – Backup Plan 1.4 Data Review The content comes from Lazada University and is only for cross-border learning and exchange purposes. The ownership of the knowledge modules and files belongs to Lazada.
Whether it is Facebook or other off-site traffic channels, although they can bring a huge amount of traffic to our listings, they cannot guarantee the effective conversion of traffic. At the same time, the influx of a large amount of off-site traffic will also bring challenges to our inventory management, service system, etc. Therefore, it…
Today we will mainly talk about two aspects, namely the future development trend of cross-border e-commerce, the analysis ideas and tools of competitors’ websites. Part I: What are the future development concerns of cross-border e-commerce sellers? 1. Vertical and refined management. 2. Traffic acquisition (IP fans) Traffic acquisition is no longer a one-stop service. We…
As a video website, YouTube provides a very good platform for advertising marketing, especially the diversity of videos provides more choices and space for advertising. The advertising delivery model on YouTube is different from that of domestic video websites such as Tencent, iQiyi, and Youku. It is selective delivery, allowing viewers to choose whether to…
Many times, sellers don’t know how to deal with it after receiving infringement emails from Amazon. The following will introduce how to deal with infringement emails and how to retrieve whether the seller is really infringing. 1. Infringement may lead to the following account statuses, and different account statuses require sellers to have different handling…
Tax Policy As between the parties, you will be responsible for collecting and paying all of your Taxes, except where: (i) Amazon automatically calculates, collects, or remits Taxes on your behalf in accordance with applicable law (see the Marketplace Tax FAQ for more information); or (ii) Amazon expressly agrees to collect Taxes or other transaction-based…
I believe that many cross-border sellers will give their products a layer of protection after making them – appearance patents. Let’s talk about the process of applying for a US appearance patent. 1. Search patents: The applicant describes the product information in advance based on the overall or partial key points of the product (such…
On the Shopee platform, after an order is completed, buyers and sellers can evaluate each other’s transactions. But what if you encounter a bad review? What if the buyer gives a malicious bad review? We know that malicious bad reviews have a huge negative impact on the subsequent order conversion and sales increase of the…
Theme structure The overall layout of your online store is controlled by a theme. Your theme uses templates to specify the type of content that appears in your store. Each template can contain up to 20 sections. Partitions are modules that you can use to customize the layout of your online store. You can create…
UPC exemption, full name Global Trade Item Code Exemption (GTIN exemption), all products sold on Amazon must fill in the UPC/electronic code when listing. But if the seller has completed the brand record. Then the seller can use GCID to list the brand’s related products. That is to say, after the successful exemption, the platform…