Whether it is Facebook or other off-site traffic channels, although they can bring a huge amount of traffic to our listings, they cannot guarantee the effective conversion of traffic. At the same time, the influx of a large amount of off-site traffic will also bring challenges to our inventory management, service system, etc. Therefore, it is particularly important to grasp the best time for off-site traffic and maximize the effect of off-site traffic.
So, what kind of products and what kind of timing are suitable for off-site marketing?
(1) The on-site traffic is at a high level. Use the traffic of Best Sellers products in the same category as a reference, but it is not necessary to reach the traffic level of Best Sellers products.
(2) The conversion rate of the product listing is higher than that of the main competitors.
(3) The comprehensive score of the product is high, and there are basically no after-sales problems.
In short, we must continue to pay attention to the effect of off-site marketing. The most direct feedback is the conversion rate data to ensure that off-site traffic is effectively converted into orders.