Today we will mainly talk about two aspects, namely the future development trend of cross-border e-commerce, the analysis ideas and tools of competitors’ websites.
Part I: What are the future development concerns of cross-border e-commerce sellers?
1. Vertical and refined management.
2. Traffic acquisition (IP fans)
Traffic acquisition is no longer a one-stop service. We must focus on the accumulation of IP fans and retain traffic.
3. Omni-channel traffic operation (diversified traffic)
The development of the website must keep up with the changes in traffic. Go wherever there is traffic, pay attention to the changes in new traffic channels, and seize the window period of traffic conversion. For example, Amazon sellers use tiktok (overseas Douyin). In addition to in-site traffic, they also need to do brand traffic and off-site traffic. For example, you can accumulate fans first, and then quickly import traffic to Amazon stores when Amazon starts live streaming.
Part II: How to analyze a foreign trade independent station?
In fact, the idea of analyzing competitors is the same, whether it is an independent station or Alibaba International Station, but the data ports you can see are different. Therefore, here we must first understand the competitor’s analytical thinking, and then use some of the tools introduced below to assist in the analysis after understanding the ideas.
Generally, competitors are analyzed from large to small, looking at the characteristics of the entire website from a large level, and then according to the 80/20 principle, find out the pages that bring most of the traffic to the website, and then analyze some of the characteristics of the pages. After analyzing competitors, we can imitate competitors and follow their ideas to improve and obtain traffic, reduce trial costs, and ultimately surpass competitors by establishing differences and barriers.
Then I will share with you the summary of the analysis elements of competitors sorted out from these two levels:
There are many competitor analysis websites, so we will not list them one by one here.
By using competitor analysis tools, we can check the time it took to build a website. If the website was built for a long time and the domain name has been used for a long time, the weight will be higher. We don’t need to benchmark such a website with a strong brand program. We can just find a competitor suitable for our stage to analyze.