As a video website, YouTube provides a very good platform for advertising marketing, especially the diversity of videos provides more choices and space for advertising. The advertising delivery model on YouTube is different from that of domestic video websites such as Tencent, iQiyi, and Youku. It is selective delivery, allowing viewers to choose whether to watch ads. Domestic video websites often force viewers to watch dozens of seconds or even more than 100 seconds of ads before watching the official content if they do not recharge their membership. Therefore, YouTube’s advertising model is more humane and brings users a better browsing experience.
YouTube’s humaneness is also reflected in the charging model. Since users can choose whether to watch ads, advertisers are also quite flexible in paying. Once users choose to skip ads, they do not have to pay this part of the fee.
The most commonly used advertising form for merchants on YouTube is TrueView ads, which are divided into TrueView video discovery ads and TrueView interstitial ads.
TrueView video discovery ads are often displayed when searching for videos.
TrueView interstitial ads often pop up at the beginning, middle, or end of the video that users watch. After playing for about 5 seconds, users can choose to skip the ads. If a user watches an ad for more than 30 seconds or finishes watching an ad video that is less than 30 seconds long, the advertiser will need to pay for this portion of the ad fee.