In cross-border e-commerce operations, product selection is very important. Good products can not only increase the sales and profits of the store, but also increase the overall traffic of the store, improve the search ranking of products, and enhance the core competitiveness of the store. Product selection must follow certain principles and logic, and it…
The meaning of marketing mix strategy The marketing strategy of an enterprise is the combination and application of various controllable factors related to the realization of marketing goals. There are many factors that affect the realization of the marketing goals of an enterprise, including product design and manufacturing, product packaging, brand selection, price formulation and…
The rapid development of the Lazada platform has attracted more sellers, but there are certain differences between this type of cross-border e-commerce and domestic e-commerce. Sellers in logistics need to calculate clearly, so let’s take a look at how to calculate Lazada Malaysia shipping costs? Lazada shipping costs include two parts: cross-border shipping costs borne…
1. Internet brand The establishment and promotion of Internet brand assets is one of the main tasks of Internet marketing. Enterprises can not only improve the visibility of corporate brands and product brands through the communication characteristics of the Internet, but also need to establish the company’s online brand (such as domain name brand). Similar…
The development of Internet applications has not only changed the marketing methods of enterprises, but also changed the behavior of consumers. Therefore, Internet marketing is not only the use of network information technology, but also the use of new methods and concepts to carry out marketing activities. It has very rich content. Overall, the basic…
Since the 1990s, the Internet has developed rapidly, and a craze for Internet applications has swept the world. With the development of computer information networks, people’s lives, work, study, communication and entertainment have undergone great changes. Enterprises must actively use new network technologies, change their business philosophy, organizational structure and marketing methods, seize the environmental…
Almost every common Internet tool and service has a certain network marketing foundation, such as Weibo, QQ, search engines, etc., and each tool will produce one or more network marketing effects. For example, Xiaomi provides customers with customer service, product information release, product experience research, etc. through its official Weibo. Figure 1-2 shows the network…
For example: Inquiry 1: Dear Sir, Our company xxx is a wholesale for xxx in ltaly. We are interesting atyour xxx, so please send us a catalogue and a price list for them. In this inquiry, the buyer reported that he was a wholesaler and asked for a catalogue and price. From this, we can…
Cross-border e-commerce sellers should not only analyze the micro data of their stores, but also the macro data related to the entire market. Google Trends, Google AdWords, Google Analytics and Google News are all good tools for monitoring macro international market data. (1) Google Trends Baidu Index refers to a data sharing platform based on…
At present, the main types of cross-border buyers are: department stores, large supermarket chains, hypermarkets, brand importers, industrial product buyers, import wholesalers, traders, etc. 1. Department stores In the United States, the larger department stores include Macy’s, JC, Penny, etc. They have their own purchasing companies in various production markets around the world, and different…