In cross-border e-commerce operations, product selection is very important. Good products can not only increase the sales and profits of the store, but also increase the overall traffic of the store, improve the search ranking of products, and enhance the core competitiveness of the store. Product selection must follow certain principles and logic, and it is also necessary to conduct in-depth analysis of the market. The so-called active product selection is to subjectively develop products by analyzing the target market or a certain industry. The opposite of active product selection is passive product selection, which is to refer to the products with the highest sales in the recent period of other major sellers, and find and order the same products from the supply market for sale. Sellers should learn more about the seasonal weather changes in the target market, the hobbies, living habits, consumption habits and holiday arrangements of the target market population.
(1) Holiday analysis Before the holidays, consumers in Western countries will purchase a large number of holiday supplies. For example, before Christmas, Western consumers will purchase decorations, Christmas gifts, etc., and before Halloween, they will purchase horror masks and special costumes and masks. Sellers should fully understand the consumption hotspots during Western holidays and explore products that fit the holiday atmosphere. Since logistics takes time and in order to seize the opportunity, holiday products are generally developed and put on the shelves one month in advance.
(2) Seasonal analysis
First, sellers should develop seasonal products based on the seasonal changes in the West. Before the arrival of winter in the West, sellers should develop warm products such as hats, scarves, gloves, and warm clothes; before the arrival of summer in the West, they should develop cooling products such as laptop radiators, laptop ice pads, and mini fans.
In addition, sellers should have some understanding of the climate of the target market country. For example, British residents have indoor heating, and they also like to match T-shirts and jackets in winter, so short-sleeved T-shirts will also have good sales in the UK in winter; in addition, the UK has more rainfall, so waterproof products are very popular, such as car rain covers, barbecue rain covers, etc.
(3) Lifestyle analysis
Sellers can develop products based on the lifestyle of the target market consumer group. For example, in the United States, there are about 198 million adults aged 18 to 65, and 60% of them have the potential to consume outdoor products. For this group of people, sellers can develop outdoor products such as flashlights, tent lights, mountain bikes, swimsuits, goggles, etc.
In addition, the personalities of local people in Europe and America are different. For example, Americans are usually more open-minded and prefer novel products; while British people are usually more conservative and like classic items. Most of the mobile phone cases they buy are classic versions.