(I) The meaning of precision marketing Precision marketing is to carry out targeted product marketing based on customer preferences on the basis of fully understanding customer information. After mastering certain customer information and market information, it combines direct marketing with database marketing. It is a new marketing trend: market segmentation is carried out according to…
Cross-boarder e-commerce and cross-border e-commerce network marketing 1. The concept of cross-border e-commerce Cross-boarder e-commerce refers to a more advanced form of e-commerce in the process of widespread use. It refers to the two parties in different countries or regions going through customs through the Internet in the form of mail or express delivery, digitizing…
(I) Concept and Development of Integrated Marketing Communication The core idea of Integrated Marketing Communication (IMC) is to unify all communication activities related to the marketing of enterprises. On the one hand, integrated marketing communication covers all communication activities such as advertising, promotion, public relations, direct sales, C, packaging, news media publicity, etc. within the…
Customization Marketing refers to a marketing method that segments the market to the extreme on the basis of mass production – treating each customer as a potential market segment, and designing, producing and delivering products individually according to the specific requirements of each customer. Its core goal is to efficiently customize products at a price…
Six methods of integrated marketing communication (1) Establish a consumer database The starting point of this method is to establish a database of consumers and potential consumers. The content of the database should at least include demographic data, psychological statistics, information on consumer attitudes and previous purchase records. (2) Research consumers This is the second…
Market analysis methods (1) Evaluation data analysis Evaluation data analysis includes negative review data analysis and positive review data analysis. Among them, negative review data analysis is to collect negative review data of hot-selling products on the platform, find out the customer dissatisfaction, and then improve the product. The negative review data analysis method focuses…
With the development of network technology, netizens enjoy the convenience brought by the Internet, but the rapid development of the Internet has also brought them the problem of information explosion. How to quickly mine information that is effective for netizens and has marketing significance for enterprises from these huge information data has become an urgent…
There are many data indicators for cross-border e-commerce. If sellers cannot understand the meaning of each data indicator, then the data is at best just a bunch of symbols. Therefore, sellers need to form a clear idea in their minds and sort out the types and meanings of data. Indicators related to traffic ① Pageviews…
Data analysis refers to the process of using appropriate statistical methods to analyze the massive amount of data collected in order to maximize the function of the data, give full play to the role of the data, extract useful information and form correct conclusions, so as to conduct detailed research and mining of the data.…
Knowledge marketing refers to the dissemination of new science and technology and their impact on people’s lives to the public. Through popular science propaganda, consumers can not only know what it is, but also why it is, re-establish new product concepts, and then make consumers need new products, so as to achieve the purpose of…