Cross-border e-commerce and cross-border e-commerce network marketing

Cross-boarder e-commerce and cross-border e-commerce network marketing

1. The concept of cross-border e-commerce

Cross-boarder e-commerce refers to a more advanced form of e-commerce in the process of widespread use. It refers to the two parties in different countries or regions going through customs through the Internet in the form of mail or express delivery, digitizing the display, negotiation and transaction links in traditional international trade, and realizing a new trade mode of product import and export.

2. Types of cross-border e-commerce

According to the type of interaction, the main models of cross-border e-commerce can be divided into B2B, B2C, C2C and so on. Among them, B2C and C2C are both facing the end consumers, so they can be collectively referred to as cross-border network retail; according to the business entity, cross-border e-commerce is divided into platform type, self-operated type and hybrid type (platform + self-operated).

3. The concept of cross-border e-commerce network marketing

Cross-boarder e-commerce network marketing is a new marketing method based on the international Internet, which uses digital information and the interactivity of network media to assist the realization of cross-border e-commerce marketing goals. In other words, cross-border e-commerce network marketing is a marketing activity that uses the Internet as the main means to achieve the purpose of cross-border e-commerce marketing.