Organizational market is the sum of the demand for enterprise products and services formed by various organizations. It has the following characteristics. 1. Scale and complexity of organizational market Usually, the number of customers in organizational market is less than that in consumer market, and the scale and value of each customer’s purchase transaction are…
In the application of marketing, the limitations of the AI0 scale gradually emerged, and in the process of market operation, new changes have also occurred in the academic field. In the 1970s, SRI Consulting Business Inte].ligence (SRIC-BI) in California, USA, developed VALS (Values and Lifestyle Survey), which was soon applied in many companies and consulting…
1. Twitter Twiter is an American social networking site and social platform that provides microblogging services. It is one of the ten most visited social networking sites on the Internet worldwide. Twiner allows users to publish their latest updates and ideas in the form of short messages (tweets) on mobile phones. It can be linked…
Amazon is the largest online e-commerce company in the United States. It is located in Seattle, Washington, and is one of the earliest companies to start e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only operated book sales. Now it has expanded to a wide range of other products. It…
Commodity, as an item that meets the needs of consumers, has both material attributes and cultural attributes. The addition of this cultural attribute can enhance the value performance of commodities, so that commodities can exist as a material exchange and as a spiritual and cultural exchange, subtly changing consumers’ values, thoughts and behaviors. Therefore, it…
Indicators related to cross-border e-commerce data analysis and search ①Transaction index: The corresponding index obtained after data processing of the cumulative number of transaction orders in the selected industry and the selected time period. The transaction index is not equal to the transaction volume. The larger the index, the larger the transaction volume. ②Purchase rate…
Based on the global total transaction data, the cross-border e-commerce platform compiled a list of global cross-border online shopping consumers’ interest in Chinese products. In mature markets represented by the United States, the United Kingdom, and Australia, as well as emerging markets including Israel, Argentina, and Norway, the hot-selling Chinese products are different, but the…
Today, as the Internet and mobile Internet applications have become explosively popular, consumers’ consumption behavior patterns have undergone earth-shaking changes. At the same time, the influence of traditional media such as television, newspapers, and radio is gradually weakening and being surpassed by the Internet. If the first generation of the Internet plays the role of…
The target population is different, the copywriting methods are very different, and the focus of copywriting is also different. Therefore, when writing copy, it is necessary to divide the target population for the copywriting, and formulate different plans according to the characteristics of different populations. The division of the target population can be carried out…
In the process of cross-border e-commerce copywriting, demand research is the preliminary preparation for writing, the collection and organization of copywriting materials, and the process of copywriters reflecting marketing thinking. Cross-border e-commerce copywriting serves marketing, so research to meet the needs of copywriting is an indispensable part of cross-border e-commerce copywriting. Its research work includes…