Indicators related to cross-border e-commerce data analysis and search
①Transaction index: The corresponding index obtained after data processing of the cumulative number of transaction orders in the selected industry and the selected time period. The transaction index is not equal to the transaction volume. The larger the index, the larger the transaction volume.
②Purchase rate ranking: The purchase rate ranking of the keyword in the selected industry and the selected time period.
③Competition index: The result of index processing of the supply-demand ratio. The supply-demand ratio is the maximum number of products exposed by the keyword every day in the selected time period, which represents the average search popularity every day in the selected time period.
④Search index: The corresponding index obtained after data processing of the number of searches for the keyword in the selected industry and the selected time period. The search index is not equal to the number of searches. The larger the index, the larger the search volume.
⑤Search popularity: The corresponding index obtained after data processing of the number of people searching for the keyword in the selected industry and the selected time period. Search popularity is not equal to the number of searches. The higher the popularity, the more searches.
⑥Whether it is the original brand word: Some products are prohibited or restricted from sale. Selling such products will be punished. Brand products can only be sold after obtaining authorization.
⑦Click-through rate: The number of times the keyword is searched and clicked to enter the product page.
⑧TOP3 hot search countries: The three countries with the highest search volume in the selected time period.
⑨Search index surge rate: The growth rate of the cumulative search index in the selected time period compared with the cumulative search index in the previous time period.
⑩The growth rate of the number of exposed products: The growth rate of the average number of exposed products per day in the selected time period compared with the average number of exposed products per day in the previous time period.
?The growth rate of the number of exposed sellers: The growth rate of the average number of exposed sellers per day in the selected time period compared with the average number of exposed sellers per day in the previous time period.
Indicators related to visitor behavior
①Number of people who added shopping carts: The number of people who added products to the shopping cart during the statistical time period. If a person visits multiple times within the statistical time range, it will be recorded only once. The number of all terminal visitors is the sum of the number of P0 terminal visitors and the number of wireless terminal visitors.
② Number of people who added favorites: The number of people who added products to favorites during the statistical period. If a person visits multiple times during the statistical period, it will only be counted once. The number of all terminal visitors is the sum of the number of PC-side visitors and the number of wireless-side visitors.