Product attributes refer to the inherent properties of the product itself, which are specific attributes of the product. For example, the attributes of clothing products include clothing style, design, fabric, brand, etc. These attributes can be regarded as a collection of product properties and can be used to distinguish different products. Before writing copywriting, copywriters…
1. Product title copy Consumers can obtain information about all products related to the searched keywords on e-commerce websites by searching for keywords, and the search results are closely related to the matching degree between the search keywords and the product title content. Without considering other factors of the product, the higher the matching degree…
1. Industrial product buyers Industrial product buyers (such as ABB) mainly produce high-tech and high-efficiency brand products. At present, more and more buyers from brand importers in the world come to China to participate in exhibitions and look for suppliers. Such buyers have very strict requirements on suppliers. The products they purchase are generally customized…
Indicators related to transactions ①Browse order conversion rate: the ratio of the number of buyers who placed orders without duplication to the number of shop visitors during the statistical period. ②Number of orders placed: the number of orders placed on the same day in US time. ③Number of buyers who placed orders: the number of…
There are three main channels for cross-border buyers to purchase: exhibitions, the Internet, and magazines. Exhibitions are a common way for companies to open up overseas markets. However, with the increase of various exhibitions in the world and the development of the Internet, the e-commerce procurement model has continued to develop, and the effect of…
1. Factors affecting the consumer market Consumer goods are the final products of society. They can be directly consumed by people without being reproduced and processed by production enterprises. The consumer goods market is vast, with a large and scattered number of buyers. These people are different in age, gender, nationality, education, geographical region, traditional…
After conducting market research, the writing of cross-border e-commerce copywriting can be divided into two situations. One is that there are no direct competitors (in the current situation where the market is highly saturated, there are few situations without competitors). At this time, the copywriting serves new products. If the copywriting introduces the characteristics of…
Marketing experts summarize consumers’ purchasing motivation and purchasing behavior as 6W+60, forming the basic framework of consumer purchasing behavior research. Consumer purchasing behavior refers to the behavior of consumers to purchase and use goods in order to meet their own needs. Some scholars have revealed some commonalities in consumer purchasing behavior based on in-depth research…
Cross-border e-commerce mainly faces overseas consumers. Understanding the types of overseas consumers and their lifestyles is very meaningful for product positioning, branding and the selection of distribution channels. Lifestyle Research The consumer’s own situation, life experience, values, attitudes and expectations are called lifestyle. It will affect consumers’ needs and purchasing attitudes, and ultimately affect consumers’…
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