There are three main channels for cross-border buyers to purchase: exhibitions, the Internet, and magazines.
Exhibitions are a common way for companies to open up overseas markets. However, with the increase of various exhibitions in the world and the development of the Internet, the e-commerce procurement model has continued to develop, and the effect of exhibitions has been weakened to a certain extent compared with before.
With the continuous development of the Internet, online procurement has now become the main way for companies to develop new customers.
Magazine advertising was once an important way to develop new customers, but under the impact of e-commerce, the role of magazines is getting smaller and smaller.
In addition to the above three ways to develop customers, there are also customer introductions, email development, customs data analysis, etc. The implementation of these methods requires companies to have certain professional skills, be able to analyze, summarize, and summarize relevant data, and make targeted deployments.
Background analysis of cross-border buyers
In the process of communicating with cross-border buyers, it is necessary to analyze the psychology of cross-border buyers based on the communication situation, and only after grasping the psychology can we make corresponding effective responses.
Face-to-face communication can help you understand the other party’s attitude towards cooperation based on their attitude and body language, and it is easy to grasp the buyer’s psychology. In email communication, you can determine some of the psychological conditions of cross-border buyers by analyzing their emails. When you receive an email, you can determine whether the customer has a real order, the size of the order, and the urgency of the demand based on the inquiry content.