1. Twitter
Twiter is an American social networking site and social platform that provides microblogging services. It is one of the ten most visited social networking sites on the Internet worldwide. Twiner allows users to publish their latest updates and ideas in the form of short messages (tweets) on mobile phones. It can be linked to IM (instant messaging software). All Twitter messages are limited to 140 characters. Currently, the total number of Twitter’s monthly active users has increased to 271 million. Although Twitter does not conduct business in mainland China, it has nearly 10 million users in mainland China.
Enterprises can create brand pages and brand groups on Twitter to bring together fans of the same brand, so that enterprises can send various new products and promotional information to users within the group. For example, Dell started using Twitter in March 2007 and had earned about $1 million in sales revenue on the platform by 2013. In the US presidential election, both Hillary and Obama set up personal homepages on [witer, and Obama’s following reached 150,000!
2. WeChat
WeChat is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for smart terminals. WeChat provides public platform, friend circle, message push and other functions. Users can add friends and follow public platform through “shake”, “search number”, “nearby people” and scanning QR code. At the same time, WeChat can share content with friends and share the wonderful content they see to WeChat friend circle.
In addition, there are social platforms such as Pinterest, Google+, 00 Space, Sina Weibo, Tumblr, etc., each with its own characteristics and corresponding customers. Social network service providers have different positioning for different groups. The original social networking sites were mainly used for making friends, such as Friendster and LinkedIn in the United States. There are also websites that provide services specifically for business people to make friends, such as China’s Tianji.com and Germany’s openBC. In addition, there are SNS websites for young people and college students, such as Myspace in the United States, which was acquired by Murdoch’s News Corporation at a high price.