Amazon is the largest online e-commerce company in the United States. It is located in Seattle, Washington, and is one of the earliest companies to start e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only operated book sales. Now it has expanded to a wide range of other products. It has become the world’s largest online retailer with the most product varieties and the world’s second largest Internet company. In August 2004, Amazon acquired Joyo.com, which combined Amazon’s world-leading online retail expertise with Joyo.com’s deep experience in the Chinese market to further enhance customer experience and promote the growth of China’s e-commerce.
Amazon is one of the earliest cross-border e-commerce B2C platforms in the world. It has a great influence on global foreign trade. When Chinese foreign trade people choose cross-border B2C platforms, they first know Amazon. At that time, there were no other emerging platforms such as AliExpress. Amazon has high requirements for sellers’ products, such as product quality and brand. The transaction procedures are relatively complicated. It stipulates that the accounts for later collection must be accounts in countries such as the United Kingdom and the United States. Sellers who want to register as Amazon suppliers generally need to pay attention to the following 5 points.
① It is best to have good supplier cooperation resources when choosing the Amazon platform. The quality of the supplier needs to be very stable, and it is best to have strong R&D capabilities, because Amazon adheres to the business philosophy of “product is king”.
② Receive professional training and understand the policies and knowledge of opening a store. Amazon’s store opening is relatively complicated and has a very strict audit system. If you violate the rules or do not understand the rules, there will not only be a risk of closing the store, but even legal risks. Therefore, it is recommended that you choose a training company to train before logging in.
③ You need to have a computer specifically to log in to the Amazon platform account. A computer can only log in to one account, otherwise it will conflict with the rules. It is best to use a landline to verify the registration of new users.
④ The most important thing is that you need a US bank card to choose the Amazon platform. The sales generated by the stores on the Amazon Love platform are all saved in Amazon’s own account system. If you want to withdraw the money, the seller must have a US local bank card. Solving this problem is also relatively simple. Foreign trade people generally have some overseas customer resources, including customers and overseas friends. It is not particularly difficult to solve this problem through them. There are also some domestic agencies that provide such services.
⑤ Traffic is the key. Traffic on the Amazon platform is mainly divided into internal traffic and external traffic, similar to Taobao in China. At the same time, we should pay attention to marketing in the SNS community. Marketing methods such as soft articles are also more effective.