For example:
Inquiry 1:
Dear Sir,
Our company xxx is a wholesale for xxx in ltaly. We are interesting atyour xxx, so please send us a catalogue and a price list for them.
In this inquiry, the buyer reported that he was a wholesaler and asked for a catalogue and price. From this, we can see that the buyer is not familiar with the company’s products and hopes to get a catalogue and price to see if there are any suitable products. For such buyers, generally do not give a product catalogue, because it may be that peers are taking prices. When replying, you can politely tell the customer what products you mainly make and briefly introduce the company’s strength.
Inquiry 2:
Dear Sir,
We are looking for belts, please give us the list of your products with the beat price.
In this inquiry, the customer mentioned specific products and asked for the best price. Some detailed parameters were not mentioned. This situation shows that: first, the buyer himself may not be professional enough. Second, the buyer should read the relevant details of the supplier before further communication.
For such buyers, when replying, you can recommend 1~2 products to the customer; never quote before understanding the specific needs of the customer, which will make you passive. When quoting, generally quote the price range for their reference.
Inquiry 3:
Dear Sir,
I need quickly watches from No. 8-9 to 32-43, please send me picturesand tell me weight and send me quote, and delivery time. In this inquiry, the customer mentioned some requirements, but the most concerned about the delivery time. For such buyers, the principle of reply is fast and accurate. Fast means that the reply should be fast, and accurate means that the buyer’s concerns and requirements should be accurately replied.
Inquiry 4:
Dear Sir/Madam,
This is Laurence, I need 10000 post cards. am from ltaly, currentprice I can get in my local place is xxx for 8000 pieces, if you can give me less than this price, please mail me.
From this inquiry, we can find that the buyer may not have much purchasing experience, and the focus is on price, and there is no requirement for quality. When counter-offering, on the basis of calculating your own costs and other expenses, see if you can meet the price requirements lower than the buyer’s, and use price to attract buyers. At the same time, for buyers with insufficient purchasing experience, they may want to skip the middleman and do the purchasing themselves. At this time, you must be a good purchasing consultant for the buyer, let the buyer feel respected and valued, and introduce the key technologies of the product to the other party during the communication process, so that the other party feels professional.