QQ Group Marketing Skills QQ group promotion is the most commonly used platform and the most effective way. There are four steps to carry out QQ group marketing, namely, finding the target QQ group, adding people to the target QQ group, establishing trust within the group, and implanting soft advertisements. Find the target QQ group.…
Enterprise WeChat public platform. Zeng Ming, the product director of WeChat, defines the role of WeChat public platform as: interactive communication, user management, and service customization. WeChat public account positioning. Enterprises should establish their brand image and target groups through WeChat public account positioning. For example, Xiaomi’s WeChat public account positioning is: to make mobile…
Pay attention to the order payment conversion rate There are three conversion rates related to order payment, namely order conversion rate, payment conversion rate, and order-one-payment conversion rate. The formulas for these three conversion rates are as follows, assuming that the data is taken at the same fixed time. Order conversion rate: (number of order…
QQ Marketing Skills (1) Setting up QQ Basic Information The most critical part of QQ marketing is setting up QQ basic information. In the process of interpersonal communication, personal image is very important, especially when conducting business activities. The first impression given to customers is particularly important (first-round effect), and it may even directly affect…
(1) Email advertising Email advertising is highly targeted, low-cost, and has no restrictions on advertising content. It can send specific advertisements to specific individuals, which is beyond the reach of other online advertising methods. (2) Contest and promotion advertising Contest and promotion advertising is also known as “sponsored advertising”. Advertisers can work with websites to…
The conversion rate of traffic = (traffic that generates transactions / total traffic) x 100%, which represents how many orders can be converted for each traffic. The conversion rate of an online store is related to many problems of the store and involves many knowledge points. If the seller does not understand the types of…
It is very important to design keywords for product titles. Sellers cannot rely on their own brainpower and vision. They also need to use many websites and tools to find keywords with large search volume and high conversion rate, collect them in a table, and then conduct data analysis. (1) Search drop-down box Sellers can…
Both Taobao and AliExpress have set a limit on the number of characters in the product title in the search box, so what sellers need to do is to maximize the use of the title capacity, so as not to waste capacity, and to cover a wide range of words and make the keywords accurate.…
The main service content of sellers on Alibaba International Station, among which direct purchase (RFO) is a fast-growing new online foreign trade market under Alibaba’s cross-border B2B platform. Buyers publish their purchasing needs, and sellers actively quote and negotiate transactions according to the buyers’ requirements until a transaction order is reached. The marketing model mainly…
LinkedIn was founded in 2002 and listed in the United States on May 20, 2011. It is committed to providing a social platform for communication for professionals around the world and helping them to achieve more with less effort and give full play to their strengths in social activities. As the world’s largest professional social…