QQ Group Marketing Skills
QQ group promotion is the most commonly used platform and the most effective way. There are four steps to carry out QQ group marketing, namely, finding the target QQ group, adding people to the target QQ group, establishing trust within the group, and implanting soft advertisements.
Find the target QQ group. If you want to carry out QQ group promotion, you must first have enough groups. The effectiveness of QQ group promotion also directly depends on the number and quality of the groups. So how can you find a high-quality group? Search for “target group” in QQ group search or search engine according to keywords, such as health group, health group, health care group, Guangzhou health group, etc.
Join the target QQ group. Screen according to the number of groups, group activity, and region. Groups with low activity indicate that group members have little affection for the group and do not have deep trust; group members in the same region can hold online and offline activities for promotion and publicity. At the same time, when joining the verification, the verification message should be sincere, emotional, and related to the group theme.
Establish trust within the QQ group. Penetrate the group and cooperate with the group owner, and at the same time become friends with active group members for mutual assistance and mutual benefit.
Implant soft advertising. By building trust in the group, you can promote soft articles or implant soft advertising in discussions.
Characteristics of instant messaging marketing
Instant messaging (IM) marketing is an effective tool for business opportunity mining, online customer service, and viral marketing. It is another important marketing method after email marketing and search engine marketing. It enables undelayed communication between enterprises and customers. As an instant messaging tool, the most basic feature of IM is instant information transmission, which is efficient and fast. Whether it is brand promotion or regular advertising activities, IM can achieve huge marketing effects. In addition, it has the following three characteristics.
(1) Online consultation can solve problems in a timely manner and increase the possibility of transactions
(2) Act as the optimal contact point and comprehensive marketing platform.
(3) A booster for viral marketing.