It is very important to design keywords for product titles. Sellers cannot rely on their own brainpower and vision. They also need to use many websites and tools to find keywords with large search volume and high conversion rate, collect them in a table, and then conduct data analysis.
(1) Search drop-down box
Sellers can enter the core keyword of a product in the search box to view the related keywords available for this product. These keywords are related to the keyword and have high search volume after the platform has obtained data statistics. The corresponding number of search results will be displayed on the right side of these keywords.
(2) Search word analysis
Sellers can view the number of keywords with the highest search popularity in a week or a month for a certain industry product in the “Search word analysis” of “Data Aspects”. Click the triangle adjustment button to the right of “Search popularity” to perform sorting analysis.
(3) Sellers can search for popular keywords in “Google Trends”. In the Google Trends hot search rankings, enter the “Hot Search Rankings”, set the “Country/Region”, “Time”, “All Categories”, enter the “Explore” interface, add relevant words, and you can view the trend comparison chart of the search popularity of related words over time and analyze it.
Sellers collect keywords from various channels, and how to find the best keywords also requires data analysis. The four basic points of keyword analysis are: search popularity, click-through rate, conversion rate, and number of products. Keywords with high search popularity, click-through rate, conversion rate and few products are high-quality keywords.