The main service content of sellers on Alibaba International Station, among which direct purchase (RFO) is a fast-growing new online foreign trade market under Alibaba’s cross-border B2B platform. Buyers publish their purchasing needs, and sellers actively quote and negotiate transactions according to the buyers’ requirements until a transaction order is reached.
The marketing model mainly includes: Alibaba International Station can click on relevant alliance sites in various continents, Google and other online promotion channels; buyer service department, international chamber of commerce, industry associations, exhibitions and other offline promotion channels: after-sales service promotion channels. The profit model is mainly: Alibaba International Market’s main income comes from membership fees, advertising income, and value-added service income such as bidding ranking and booth services launched for members.
The services provided by Alibaba International Station to sellers are as follows.
(I) Product Release Enter the International Station Seller Backstage, click to release the product, and enter the search category.
On the product information page, complete the basic information, detailed transaction, and logistics information of the product as required, and the completeness of the filling must be higher than the platform average, thereby improving the buyer’s search ranking. If you are releasing a product that has been released before, you don’t have to fill in the information one by one. You can find the previous products in the product management category, and then choose to publish similar products in the edit option on the far right.
(II) Email tracking
By binding your email, you can get free buyer recommendation resources and get online orders in time.
(III) Business Opportunity
Business Opportunity has set up a variety of online marketing tools to help customers quickly complete transactions. The current functions include: limited-time quotation, buyer business opportunity library, business opportunity development, quotation management, and marketing letter. The predecessor of limited-time quotation is buyer recommendation, which means that Alibaba recommends the buyer information to the seller with the greatest relevance after screening. Sellers can directly market to the buyer in Business Opportunity. The business opportunity library is used by sellers to track and query business opportunities in the target market. If you enter coat in the business opportunity library, it will show that the top-ranked “Fencing, Trellis & Gates” in this category has 127 search results, which is conducive to sellers to better choose products.
(IV) Foreign Trade Services
The Alibaba Foreign Trade Services Market page has quick access to Purchase Direct, Export Direct, and One-stop. Here we can use its various functions according to our needs.