LinkedIn was founded in 2002 and listed in the United States on May 20, 2011. It is committed to providing a social platform for communication for professionals around the world and helping them to achieve more with less effort and give full play to their strengths in social activities. As the world’s largest professional social networking site, LinkedIn has more than 500 million members worldwide. Executives of Fortune 500 companies have joined. In the 2017 Brandz Global Top 100 Most Valuable Brands, LinkedIn Technology ranked 79th with a market value of US$13.594 billion.
LinkedIn has three different user products.
① Professional identity
Professional identity is presented as a personal profile. The Linkedin platform can easily create, manage and share online professional profiles to fully display yourself in the workplace. A complete personal profile is the stepping stone for successful job hunting and professional social networking. On LinkedIn, a personal profile contains six important parts: headshot display, career overview, work experience, educational background, skill recognition and recommendation letters.
② Knowledge Insights
Pay attention to industry information, absorb people’s views, learn professional knowledge, improve professional skills and share business insights. In the rapidly changing Internet era, grasping the pulse of the market and acquiring knowledge insights are the basis for maintaining professional competitiveness.
③ Business Opportunities
Find classmates, colleagues, and partners on LinkedIn, search for positions and company information, and tap into unlimited opportunities. Build and expand your network, master industry information, let opportunities actively connect with you, and help you develop your career potential.