(1) Direct Express Advertisement The traffic obtained by the direct express is paid traffic. Sometimes, even if the bid for the direct express product is high, if the click-through rate is not good, it cannot get a high ranking. The placement of direct express ads has a time limit. If the seller does not consider…
Product pricing is inseparable from the study of consumer psychology. Only by setting the price in line with the buyer’s wishes can the buyer happily pay for the product. Pricing according to the consumer’s psychology can greatly improve the profitability of the product. ① Buyer’s expected price Before shopping, the buyer will have an expected…
Pricing strategy After clarifying the product positioning of their own store, the market demand and supply, and the prices of competitors, sellers need more data analysis to formulate prices that suit buyers’ wishes in order to maximize sales of goods Use data analysis to price As we all know, Sam Walton, the founder of the…
When operating Weibo marketing, you should pay attention to the following 4 points when writing high-quality Weibo content. (1) Combination of pictures and text The content information of Weibo should be as diverse as possible. It is best if each text is accompanied by multimedia information such as pictures and videos, so that it has…
(I) Sources of traffic Store traffic is divided into two channels: on-site and off-site according to the behavior of buyers. On-site traffic is further divided into free traffic, paid traffic and self-visit traffic. Free traffic is the most popular traffic for sellers because it is free and is generated by buyers’ active searches. When buyers…
Pricing is a science. It is not that there is no problem if the product is sold at a price higher than the cost price. A high price means a high profit, but the number of buyers may decrease; a low price means a low profit, but the number of buyers may increase. So how…
①Personal WeChat marketing packaging Avatar. The avatar is the brand image of personal WeChat external communication. On the one hand, it should avoid conveying strong commercial information, and at the same time express personal charm. Therefore, it is recommended to use a positive, sunny and friendly personal image photo. Nickname. In order to facilitate user…
Instant messaging marketing refers to the Internet marketing method that companies use instant messaging tools to promote products and brands in order to achieve target customer mining and conversion. Here, instant messaging marketing is explained using QQ as an example. Scope of application of QQ marketing (1) Promotion for specific groups For people who like…
Industry comparison The store operator first analyzes the industry in which the store is located through the industry intelligence in “Data Vertical and Horizontal”. The operator will start from the three aspects of industry overview, blue ocean industry and search word analysis, check the industry comparison data, industry trends, and national distribution of blue ocean…
1. Concept of online advertising Online advertising is advertising done on the Internet. It is one of the most widely used online marketing. It is a high-tech advertising operation method that uses advertising banners, text links, and multimedia on websites to publish or release advertisements on the Internet and transmit them to Internet users through…