Industry comparison
The store operator first analyzes the industry in which the store is located through the industry intelligence in “Data Vertical and Horizontal”. The operator will start from the three aspects of industry overview, blue ocean industry and search word analysis, check the industry comparison data, industry trends, and national distribution of blue ocean industry, further find blue ocean industry, and combine search word analysis to optimize product titles and product attributes to develop blue ocean products.
Industry comparison refers to the comparison of data trends with related industries. It can be compared and analyzed from the aspects of visitor number share, transaction amount share, number of goods on sale share, pageview share, number of orders sold share and supply and demand index. Through the analysis results, it can be seen that with the changes in the market, the direction of platform development is changing, so that investment in a certain industry can be strengthened or some overly competitive red ocean markets can be avoided.
(1) Comparative analysis of industry visitor share and previous level industry
The store operator analyzes the main sales products in the store, for example, the industry is selected as the dress in women’s clothing in the clothing, apparel and accessories category. From the data fluctuations, we can see that the number of visitors has been changing with the change of festivals, so the store should adjust the products in the store according to the season to cater to the purchasing needs of visitors. In the data within a week, the number of visitors is often the lowest on Saturdays and Sundays, so the store can do some promotional activities on weekends to attract customers.
(2) Comparative analysis of the same level industry
Through comparative analysis of the same level industry, we can obtain indicators such as the number of visitors, transaction volume, average customer price, and supply and demand index, so as to understand the current industry with less competition. The store can choose industries with small supply and demand index and small competition as a breakthrough point for product selection and adjust the products in the store.
For example: Sunshine clothing store selected 3 industries of the same level for comparative analysis: women’s clothing in clothing and accessories, popular accessories in jewelry and accessories, and hand-held shoulder/messenger bags in luggage. The three industries have the data of the proportion of visitors in the last 30 days, the proportion of transaction volume in the last 30 days, and the supply and demand index in the last 30 days.
(3) Industry sub-categories analysis
After comparative analysis of the same level of industries, you can analyze the sub-categories under the commodity industry, select the main product categories in the store, and analyze the industry trends through three dimensions: visitor number share, payment amount share, and supply and demand index share.