Instant messaging marketing refers to the Internet marketing method that companies use instant messaging tools to promote products and brands in order to achieve target customer mining and conversion. Here, instant messaging marketing is explained using QQ as an example.
Scope of application of QQ marketing
(1) Promotion for specific groups For people who like to gather in groups and like to communicate in QQ groups, QQ can be used for promotion. For example, local websites and industry websites, the target users of such websites particularly like to discuss and communicate in QQ groups; products such as weight loss, fashion, T, and automobiles are also very suitable for QQ promotion, because users of such products are also very keen to discuss in QQ groups.
(2) Promotion for fixed groups
Some products have poor customer stickiness. Through the official QQ group of the website, users can be guided to join the group and deepen their impression of the website through group marketing. When the website has activities or new information, companies can use groups to guide customers to participate.
(3) Promotion of low-traffic indicators
QQ promotion is difficult to bring in a large amount of traffic, it is more suitable for the promotion of some low-traffic indicators (4) Promotion of targeted projects
For some simple, clear and targeted products and projects, 00 push is very suitable, such as an article, a special topic, online voting, offline activities and gatherings, etc.
(5) Maintenance of existing users
How to maintain existing users? How to improve user satisfaction? These can be maintained through 0Q, and the effect is very good. For example, by establishing an official QQ group to guide users to use the product, through the group to strengthen contact with users and enhance feelings, etc.
(6) In-depth exploration of potential users
How to deeply explore potential users? On the one hand, you can contact and communicate with unconverted users through QQ and convert them at the appropriate time; on the other hand, you can continue to explore converted users and let them repeat consumption.