In addition to intellectual property rights, we also need to pay attention to product compliance certification. Products exported from China cannot be sold on online platforms without relevant certification certificates. Even if they are not discovered by chance, once they are found by Amazon and the seller cannot provide the certification certificate, the product will…
After we have determined the product through the initial and secondary screening, can we start contacting the factory to purchase samples and arrange production? Don’t worry first. Amazon product selection is a slow and meticulous process. If there is any mistake in the process, it will have a great impact on the future promotion and…
When selecting products, we need to make a rough estimate of the product’s gross profit margin. After all, products with too low gross profit margins are worthless. The red line for Amazon product gross profit margins should be around 30%. If the gross profit margin is lower than 30%, it is recommended to abandon this…
After the previous initial screening process, we should be able to determine a product category that is more suitable for us. What we need to do next is to conduct a secondary or in-depth screening to determine the product category we need to continue to dig deeper, further narrow the scope, and select 3 to…
According to the branded product selection method, the first step we need to do is to determine a vertically segmented product market, that is, in which category we are going to dig deep and carry out branded operations. We generally call this work the initial screening of product selection. There are many methods for mining…
The second level is reflected in the process of modeling. A mature Amazon operating company or team will have a complete set of creation processes and management systems for creating a hit product. Managers will require their operators to operate each new product step by step according to this process, and at the same time…
A good product can be sold well without much operation, and a bad product can hardly achieve good results even if it is operated by a gold medal trader. I have seen too many such cases, so product selection can be said to be one of the most important tasks for Amazon sellers, which directly…
From an operation novice to an operation operator quickly, it is the dream of every Amazon operator, and it is also the goal they have been working hard for! Wang Guowei’s theory of three levels of realm is well known. The growth and transformation of Amazon operators may also go through three levels. The first…
There is a huge difference between Amazon as a shopping search engine and Google as an information search engine, that is, every product on Amazon will be divided into the corresponding category node, and all the weights given to keywords by the Amazon A9 algorithm will also be tied to the category node where the…
The first step of Amazon’s A9 algorithm is to embed keywords in the product page to tell Amazon what product you are selling. First, let’s take a look at the four important positions on the product page that can be included by Amazon: Title, Bullet Points, Search Terms, and Product Description. The above rankings are…