From an operation novice to an operation operator quickly, it is the dream of every Amazon operator, and it is also the goal they have been working hard for! Wang Guowei’s theory of three levels of realm is well known. The growth and transformation of Amazon operators may also go through three levels.
The first level is mainly reflected in the refinement of operations. This is the ability and quality that an excellent operator must have. Why is refined operation needed?
In the early days of Amazon’s global store opening, a group of sellers who took the express train of Amazon’s bonus period once rose rapidly. As Amazon’s traffic dividend gradually disappeared, the price of traffic became more and more expensive, and it became more and more difficult to obtain. How to improve the utilization rate of traffic through refined operations has become the focus of Amazon sellers’ thinking, and it is also the basic ability that Amazon operators in the new era need to have.
We must remember one thing here: conversion is the core idea of refined operation. Refined operation emphasizes the process of each operation step and improves the conversion rate of each step to the next step. It requires operators to be good at improving the conversion rate of each flow by carefully picking out the details of each operation work. For example, we previously decided on a promotion method for in-site advertising and basically did not change it. This is a typical extensive operation model. However, according to the refined operation idea, we want to maximize the conversion of advertising traffic, so we proposed a method of adjusting advertising by time period within a day. The general approach is that we first analyze and compare data to obtain a report on advertising sales within a day, and then increase the bidding of advertising during the popular time period of the day according to this report, and lower the bidding of advertising during the unpopular time period. In this way, we can ensure that every advertising traffic can achieve the maximum conversion as much as possible. This is the best embodiment of refined operation.