There is a huge difference between Amazon as a shopping search engine and Google as an information search engine, that is, every product on Amazon will be divided into the corresponding category node, and all the weights given to keywords by the Amazon A9 algorithm will also be tied to the category node where the product is located, and the stronger the relevance between the category and the product, the more exposure opportunities and corresponding weights the Amazon A9 algorithm will give. Therefore, accurate category node placement is very important. If you deliberately put the wrong category node, Amazon will restrict your product page in advertising and natural ranking display. When we were promoting products before, we often found that the natural ranking of some words could not be pushed up, and when advertising, the exposure was very small. Such situations all occurred because there was a problem with the placement of its category node. After changing the correct category, the natural ranking of advertisements and keywords returned to normal.
Therefore, when sellers upload products, remember to find the best-selling product in your product category, and refer to its category node to set your own node, so that you can ensure that the category node you set is in line with the relevance principle of the Amazon A9 algorithm. Once the category is selected, do not change it easily. If you change the category node without authorization, the previous ranking and weight will be directly reset to zero.
In addition, there is another great advantage to putting products in the right category: you can make the most of the traffic entrance of Browse. The Chinese meaning of Browse is “browse”. In addition to searching for keywords, Amazon buyers find products on Amazon by browsing categories. In the whole process, buyers did not enter any keywords, but relied on the progressive categories of large and small categories to finally find the product. Just imagine, if your category is not placed correctly, will you miss the traffic entrance of the entire category browsing?
In the third step of category browsing, the products that appear on the page are mainly the products in the Best sellers (best-selling products) and Hot new releases (new product rankings) lists. Therefore, if you want to maximize the use of category browsing, it is also crucial for products to enter these ranking lists in advance!
The above is the complete operating logic of Amazon’s A9 algorithm. I hope that readers can study and research it carefully to understand the secrets of Amazon’s keyword rankings and search traffic. Regarding Amazon’s A9 algorithm, let me respond to a hot topic: Amazon closed the A9 algorithm official website in 2019. It is rumored that Amazon will abandon the A9 algorithm and adopt a new algorithm, but so far Amazon has not made a clear statement. And based on our recent practical experience, Amazon’s overall search algorithm has not changed much. For a large e-commerce platform like Amazon, the algorithm is the cornerstone, and it will only be fine-tuned and not changed significantly. So readers can rest assured that the algorithm content mentioned above will be valid for a long time in the future!