The first step of Amazon’s A9 algorithm is to embed keywords in the product page to tell Amazon what product you are selling. First, let’s take a look at the four important positions on the product page that can be included by Amazon: Title, Bullet Points, Search Terms, and Product Description. The above rankings are based on weight, among which Title ranks first, so it has the largest weight. If we want to do a good job of embedding keywords, we need to find all the words related to this product, and then embed them in the above positions according to the readability principle. The so-called readability principle is that content is the first priority, and the readability of the content cannot be abandoned in order to pile up keywords.
In addition, Amazon is included one word at a time, not one phrase at a time. Sellers can collect words from various positions on the entire product page of Amazon as a huge word library. Assume: keyword A is in the title, keyword B is in the background Search Term, when the front desk searches A+B, this product will still appear. It is not necessary for A and B to be close together. It can be seen from this that repeating words is meaningless. Words that have appeared in the title should not appear again in the Search Term position in the background. It is also meaningless to add commas between words.