1. Distribution-type cross-border e-commerce For distribution-type cross-border e-commerce enterprises, the cost of products generally includes two aspects: one is the product procurement cost, and the other is the sales cost of the cross-border e-commerce platform. 1. Product procurement cost Product procurement cost refers to the logistics costs related to the procurement of raw materials and…
The process of customer portrait is mainly divided into three parts: clarifying marketing needs, determining the dimensions and metrics of customer portrait, and customer portrait and marketing analysis. 1. Clarifying marketing needs In various marketing activities, merchants must conduct precision marketing to target customers and use limited marketing resources to “capture” more target customers. In…
There are many suppliers in the market at present. To do a good job in selecting suppliers, we must first classify the suppliers. (I) Classification according to the 80/20 principle According to the 80/20 principle, suppliers are divided into two categories according to the importance of the products: key suppliers and ordinary suppliers, that is,…
By using the market function of Business Advisor, merchants can click “Competing Products” to view product traffic data, and compare and analyze the source data of product traffic, understand the data differences between their own products and competing products, analyze the traffic composition of competitors, and thus derive their main methods of obtaining traffic. Merchants…
Every year from October 2 to October 17, Ozon will hold a large-scale “Electronics Sale (and not only)”, covering not only electronics but also all kinds of goods. This sale will bring consumers discounts of up to 23%, and there will be multiple different discounts during the sale period, providing great shopping convenience for sellers.…
Calculate product profits based on competitive pricing and cost pricing. Take DREVO’s first high-performance hole mouse Falcon on Amazon UK as an example. The weight of the product is 70g, the product size is: 12.6 cmx6.3cmx3.9cm, the packaging size is: 22cmx13 cmx6cm, the packaging weight is 220g, and the exchange rate of the pound to…
When developing products, enterprises should examine the various costs of the product in addition to market demand, product characteristics, and platform characteristics. Effective cost analysis is a basic element for enterprises to succeed in the fierce market competition. It can be said that whether cost analysis can be carried out correctly plays a very important…
When developing products, enterprises should not only examine the market demand, product characteristics, and platform characteristics, but also examine the various costs of the product. Effective cost analysis is a basic element for enterprises to succeed in the fierce market competition. As a cross-border e-commerce enterprise, when developing products, the profit that needs to be…
What kind of competitor data should be collected? Simply put, you need to collect the corresponding competitor data based on the data your company has. However, there is too much competitor data to be collected, and each department focuses on different points, such as the finance department focuses on profits, the production department focuses on…
(I) The concept of observation method Observation method refers to a method of obtaining various data on people’s behavior in social life with the help of certain equipment and tools based on certain research purposes and research outlines. Market observation method refers to corporate investigators observing the behavior and manners of the subjects in a…