By using the market function of Business Advisor, merchants can click “Competing Products” to view product traffic data, and compare and analyze the source data of product traffic, understand the data differences between their own products and competing products, analyze the traffic composition of competitors, and thus derive their main methods of obtaining traffic. Merchants can monitor the key indicators of competing products through the Business Advisor tool, understand the changes in the data of competing products under the category industry, and thus analyze the data of competing products. Merchants can compare their own products with competing products in terms of traffic index, transaction index, search popularity, collection popularity, and purchase popularity. When the traffic index is close, comparing search popularity can reveal problems with product search traffic, and the gap between collection popularity and purchase popularity can reflect problems with product value. Merchants can optimize the value of product traffic, or reselect models and promote marketing. If merchants want to exceed the sales and ranking of competing products, they need to improve the traffic index, collection popularity, and purchase popularity data of their own products.
Merchants can compare the price range, visual, pit production and other data under the keywords of competing products to find the traffic population that is suitable for them to cut into. In addition, merchants can find competitive products that they can analyze by comparing single product data and keyword data. They can understand the single product traffic data operation and the traffic structure of competitive products.
Merchants can use Business Advisor to analyze competitive products, understand the traffic structure of industry products, and find high-quality traffic data operations in the industry. In addition, by comparing with competitive product data, merchants can analyze the gap between the traffic structure and traffic data share of their own products and competitive products, find ways to improve, thereby enriching the traffic data operation of store products and helping stores improve sales data.