Day: August 16, 2024

The assessment of suppliers’ performance in support, cooperation and service is usually a qualitative assessment, and the relevant indicators include: communication methods, feedback time, cooperative attitude, participation in the company’s improvement and development projects, after-sales service, and other factors. (1) Communication methods include whether there are suitable personnel to communicate with the company, and whether…

Cross-border e-commerce companies often think about pricing. In other words, the premise for many cross-border e-commerce companies to do cross-border e-commerce is to determine the pricing of their products. Pricing is not an easy task. For cross-border e-commerce companies, the wrong pricing method may cause both profits and sales to be lost. The following introduces…

Enterprises should cooperate with suppliers in steps. First, enterprises should establish a supplier management system, communicate through meetings, tap suppliers’ potential, improve areas, and improve suppliers’ performance management and contract relationship management. Secondly, enterprises should design and implement procurement processes to improve work efficiency and satisfaction of both parties. Supplier performance evaluation is an important…

Porter’s Competitiveness Analysis Model (Porter 5 Force Analysis) Porter’s Competitiveness Analysis Model was proposed by Michael Porter, a professor at Harvard Business School, for competitive strategy analysis. He summarized competitiveness into five forces, namely the bargaining power of suppliers, the bargaining power of buyers, the ability of potential competitors to enter, the substitution ability of…

(III) Psychological pricing strategy Psychological pricing strategy refers to the use of consumer psychology to consciously set product prices higher or lower in order to expand sales. Psychological pricing strategies mainly include decimal pricing, integer pricing, prestige pricing, habit pricing, solicitation pricing, and tiered pricing. 1. Decimal pricing Decimal pricing, also known as “fractional pricing”…

Customer portrait is a description of the characteristics of the store’s target customer group from multiple dimensions, and then summarizes the overall picture of customers with similarities. Customer portraits distinguish the store’s target customer group from other groups by describing various characteristics of customers from different angles. The purpose is to find and clarify customer…

I. Product portfolio strategy (1) Product portfolio expansion strategy: increase product lines, expand business scope, and add new product items. For example: a company produces washing machines while producing televisions. (2) Product portfolio reduction strategy: reduce product lines or reduce product items. For example: a company sells its PC business to another company. 3) Product…

I. Product Concept Product refers to the factors and means that satisfy people’s needs and desires through exchange. It includes tangible and intangible products provided to the market that can meet certain needs and desires of consumers, including five levels of content: (1) Core product refers to the basic utility and benefits of the product.…

Fourth, function-based pricing model The function-based pricing model means that product pricing is based on the functions used by consumers. The more functions are used, the more the consumer pays. This pricing model is a branch of the tiered pricing model, which is specifically tiered for different functions. When consumers encounter challenges, they need different…

Competition-oriented pricing is a pricing method in which an enterprise determines product pricing based on its own competitive strength, reference to costs and supply and demand conditions by studying factors such as competitors’ production conditions, service conditions, and price levels. It is a pricing method that uses the pricing of similar products of competitors in…