1. Market demand In addition to being affected by costs, product pricing is also affected by market demand, that is, by the relationship between product supply and demand. When the market demand for a product is greater than the supply, the price should be higher; when the market demand for a product is less than…
Demand-oriented pricing refers to a method of determining prices based on market demand conditions and differences in consumer perception of products. The same product can be priced differently because of its different styles and colors, and the market demand for the product is also different, so different prices can be set. Cross-border e-commerce sellers often…
Competitive product data analysis refers to comparative analysis of data around competitive products, so as to understand the data, traffic structure and traffic data operation of high-quality products in the industry. Cross-border merchants can collect data on competitive products and discover and learn the traffic data operation of high-quality products, so as to find ways…
Cost-oriented pricing is a method of setting prices based on the cost of marketing products. This is a relatively simple and widely used pricing method. Cost-oriented pricing can be divided into the following two types: 1. Cost-plus pricing Cost-plus pricing refers to setting the sales price by adding a certain percentage of gross profit to…
1. Product cost Cost is a key factor in the pricing of an enterprise. The enterprise’s product pricing is based on cost as the lowest limit. Only when the product price is higher than the cost can the enterprise compensate for the production costs and obtain a certain profit. (1) Purchase cost refers to the…
Before and after selecting suppliers, cross-border e-commerce enterprises should conduct cost analysis at different stages in order to control costs. On the one hand, cost control is conducive to selecting suppliers suitable for cross-border e-commerce enterprises; on the other hand, it can also reduce costs, find profit growth points, and further guide suppliers to provide…
The concept of “word cloud” was proposed by Rich Gordon, associate professor of journalism and director of new media at Northwestern University. Gordon has worked as an editor and reporter, and served as director of the new media edition of the Miami Herald. He has always been concerned about new forms of online content publishing,…
Lazada Official Logistics (LGS) is a one-stop logistics service provided by Lazada for Chinese sellers. Currently, Lazada’s six sites are completely open. Many novice sellers don’t know much about LGS. Today we will talk about how to ship goods with Lazada LGS? 1. Open the LGS service. Sellers need to apply to the Lazada platform…
If you are a seller on the Ozon platform and want to take advantage of Ozon’s advertising tools to promote your products, you will need to submit an Ozon Marketing Application. This application will help you use the marketing tools outside of your personal account without signing an additional contract. This article will detail how…
The core dimensions of cross-border e-commerce are goods, marketing and services. Sellers who do a good job in these three dimensions can gain a foothold in the e-commerce market. Consumer public opinion data is the core data for optimizing these three dimensions. How consumers evaluate sellers’ goods and services will directly guide sellers on how…