Competitive product data analysis refers to comparative analysis of data around competitive products, so as to understand the data, traffic structure and traffic data operation of high-quality products in the industry. Cross-border merchants can collect data on competitive products and discover and learn the traffic data operation of high-quality products, so as to find ways to improve the product data of their own stores. Merchants can collect and compare competitive product data based on product categories, product visuals and product prices, understand the differences in data of products in the same category and type, and find areas where product data can be optimized and improved.
Cross-border merchants can monitor and analyze competitive product data through Business Advisor, understand the changes in data such as industry rankings, search popularity, traffic index, collection popularity, add-to-cart popularity, payment conversion index and transaction index of products in the same category, and conduct competitive product data analysis.
Analysis of competitive product cycle data: Merchants can use the market function of Business Advisor (competitive products-monitoring products one by one) to view the changes in traffic data of competitive products according to the time period (real time, 7 days or 30 days), and understand the traffic improvement process of competitive products based on the traffic structure of competitive products, and collect traffic data of competitive products to form a traffic structure table of competitive products to find ways to increase traffic. Merchants can find the core data points that affect traffic improvement based on the cycle traffic data of competitive products by analyzing the search popularity, traffic index, collection popularity, and purchase popularity of the products. Among them, collection popularity and purchase popularity directly affect the commodity transaction index and traffic index. Merchants can find out the differences between themselves and competitors by comparing the data of high-quality products, and then optimize their own product data to achieve an increase in their own product traffic and sales. Analysis of customer churn competitive product data: Merchants can use Business Advisor (market competitive products-competitive product identification) to view the real-time data of products and monitor the traffic structure of competitive products according to the time period (7 days or 30 days).
Monitoring and analysis of competitive product data: Merchants can view real-time product data through the market conditions of Business Advisor (competitive product-competitive product analysis), and then monitor competitive product data based on system recommendations. Currently, only 120 products can be monitored, and monitored products can be replaced or deleted, so that competitive product monitoring and adjustment plans can be made better.