SWOT analysis is a strategic analysis method for enterprises to identify their strengths, weaknesses, opportunities and threats based on their own established internal conditions. S stands for Strengths, W stands for Weaknesses, representing the internal factors of the enterprise (“what can be done”); 0 stands for Opportunities, T stands for Threats, representing the external factors…
Cross-border e-commerce sellers can use the “SellerSprite” product selection tool to analyze the following situations: (i) Industry demand trends Industry demand trends mainly analyze the monthly search volume trends of core keywords in the past three years. The vast majority of product transactions on the Amazon platform are completed by searching keywords, and category traffic,…
Competitive product analysis is a systematic and complex task, which has a scientific process and analysis method. (I) Determine the purpose of competitive product analysis Competitive product analysis must first solve the problem of what products to investigate, so as to determine the basic direction of competitive product analysis, establish the theme of competitive product…
With the increasing number of cross-border e-commerce platforms, the number of stores participating in the competition on the platforms has also increased. The increase in competitors has made cross-border e-commerce companies need to improve their marketing strategies. Among them, the development of new products is an important part of the marketing strategy that cannot be…
Introducing products containing Chinese culture to foreigners through cross-border e-commerce platforms, and having them give good reviews of Chinese cultural products after purchase, is the goal of most cross-border e-commerce companies that sell Chinese cultural products. How to choose suitable Chinese cultural products to attract overseas consumers? (I) Select products using observation method Analyzing three…
I. Introduction to commonly used patent websites (I) Free websites 1. China and multinational patent examination information query: http://cpquery.cnipa.gov.cn/ 2. Zhidudu: https://www.iprdb.com/ 3. World Intellectual Property Organization Online Patent Search: https://patentscope2.wipo.int/search/en/search.jsf 4. U.S. Patent and Trademark Office: https://www.uspto.gov/patents 5. Google Patents: https://patents.google.com/ 6. European Patent Office: https://www.epo.org/index.html 7. Japan Patent Office: https://www.jpo.go.jp/ 8. Australian Intellectual…
Recent data from Amazon’s kitchen and restaurant categories show that air fryers are selling well on the Amazon platform. Based on this, a company is preparing to explore air fryer peripheral products. The company needs to analyze air fryer peripheral products in the US Amazon market and explore potential hot-selling products. Use SellerSprite as a…
Currently, cross-border e-commerce enterprises are facing difficulties such as rising return rates, difficulties in suppliers starting work, out-of-stock risks, logistics obstructions, and talent loss. Cross-border e-commerce enterprises should deeply analyze the market data of previous years, use historical data and platform fees as a basis, reasonably control costs, optimize profits, and integrate cost and profit…
Production suppliers refer to suppliers that have their own R&D and production capabilities. Generally speaking, the identification of production suppliers can be divided into the following steps: (1) Purchasing personnel of cross-border e-commerce enterprises should develop suppliers through various channels such as search engines, domestic e-commerce platforms, and offline exhibitions based on the company’s cost…
The following is a specific calculation of product cost using a certain brand of memory foam pillows on Amazon’s UK site. 1. Product procurement cost A cross-border e-commerce company purchases memory foam pillows from a supplier at a purchase price of RMB 100 per pillow. The supplier ships the pillows to the designated warehouse of…