Amazon has recently expanded the brand registration (Amazon Brand Registry) regulations to Amazon websites other than the United States. Amazon requires that you must apply for registration in a standardized font style before you can conduct brand registration on Amazon: the United States, Canada, Mexico, India, Japan, France, Germany, Italy, Spain, the United Kingdom and…
Google Analytics is a very useful tool for cross-border sellers. When using Google Analytics, sellers must also understand its indicators correctly, otherwise they will make a big mistake and bring unnecessary trouble to the later operation. 1. Product analysis In fact, this indicator can also be broken down into products. Sellers need to know which…
Amazon is one of the largest e-commerce companies in the world, with products exported to all continents. Amazon already has 400 million users worldwide, but only more than 3 million sellers. Third-party platforms serve Amazon’s 400 million users. Amazon’s websites around the world also help sellers open up new markets. We don’t have a lot…
1. People-based audience targeting model Facebook uses a people-based audience targeting model to reach potential customers at key points in sales activities. Facebook will automatically show your ads to the people who are most likely to meet their needs. You can use audience selection tools to further achieve precise advertising. First, set up a core…
According to the report “Global Digital Ad Spending 2019” released by eMarketer, the digital advertising business of Google and Facebook dominates the digital advertising market and the mobile advertising market. Facebook advertising has always been highly praised by practitioners of cross-border e-commerce. With the help of Facebook advertising, social media marketing of goods or companies…
Social traffic + algorithms + big data make Facebook the second largest advertising company in the world. Facebook paid advertising promotion When engaging in cross-border e-commerce, it is inevitable to promote your products through advertising. If your product has few followers on the Internet, but the ads you put in are not displayed, or if…
(1) Start with the users around you and expand your audience through Facebook’s powerful social attributes. Invite friends, family and customers to like your company’s public page, and let friends and fans share your public page with their friends. In the daily online business process using Facebook, it is very important to share more business…
Amazon sellers are very afraid of receiving returns, but they still have to deal with them, otherwise it will cause damage to the store. How to properly handle return applications? 1. Handle return applications in a timely manner 1) Understand the real reason for the buyer’s return. 2) Solve the return problem in a targeted…
The engagement report allows businesses to understand what content resonates with their audience. Businesses can see what content subscribers click, share, comment on, and promote, and can also see the performance of cards and end screens in the engagement report. 1. Subscribers The subscriber page shows the number of fans, as shown in Figure 5-48.…
The watch time report mainly provides common statistics, such as watch time, audience retention rate, audience characteristics, playback position, traffic source and playback device. The watch time report records all user behaviors on the YouTube mobile application. 1. Watch time YouTube defines watch time as the total number of minutes of watching videos. Among them,…