Social traffic + algorithms + big data make Facebook the second largest advertising company in the world.
Facebook paid advertising promotion
When engaging in cross-border e-commerce, it is inevitable to promote your products through advertising. If your product has few followers on the Internet, but the ads you put in are not displayed, or if the competition for related competing products is fierce, and the bids for various advertisements are too high, resulting in increased operating costs and low ROI (return on investment), then Facebook advertising has a great opportunity to help you push your products to consumers around the world at a low advertising cost, and actively stimulate their desire to buy. Let’s take a look at an example: the Lewis Ginter Botanical Garden team in Virginia, USA, increased ticket sales and event exposure through rapid promotion activities.
The Lewis Ginter Botanical Garden team in Virginia, USA, held an event called “Anchors Away”, a garden party with a full range of singing, dancing and food, and they hope to attract young people to participate in this event. To this end, they created a Facebook event page specifically, and their target group is young people who are over 21 years old and like music and outdoor celebrations.
In order to effectively increase ticket sales, the Lewis Ginter Botanical Garden team first chose the Facebook paid advertising boost campaign. After the Lewis Ginter Botanical Garden team created the event on the Facebook page, they selected “Boost Ticket Sales” in the “Boost Campaign” option on the event page. When selecting the audience, the positioning team screened out people who would be interested in the event. Next, they selected the appropriate budget and schedule, which is also part of the advertising cost setting. After successfully creating the “Boost Campaign”, a “Get Tickets” button will be displayed on the Facebook event page, directing users to the event ticket sales website.
In order to increase the response and visibility of the event, the Lewis Ginter Botanical Garden team created a new “Boost Campaign” and selected “Increase Awareness” in the “Boost Campaign” on the event page. When setting the audience, they still selected people who might be interested. Then just select the budget and boost period and click “Boost” to complete the new paid advertising promotion settings.
The Lewis Ginter Botanical Garden team also hopes that the event will become a hot topic before, during and after the event. So before the event, you can post photos on your Facebook page to show various preparations for the upcoming event, or promote the guests attending the event. During the event, share the highlights and dynamics related to the event through videos or pictures in a timely manner, and even broadcast live to attract more popularity.
Through the above three Facebook advertising promotions, the Lewis Ginter Botanical Garden team’s activities are very attractive to many young people who like music and outdoor celebrations. And its promotion cost is not high. The advertising cost of the quick promotion event is only $50, but the effect is very good. This promotion covers 15,000 people, many of whom are newcomers. Such promotion results make the Lewis Ginter Botanical Garden team very satisfied.
Please think:
The San Francisco Aquarium is holding a fundraising event and they hope to increase ticket sales. In this regard, what kind of promotion should they use? ()
A. Use the “Increase Awareness” objective to promote the eventB. Display the QR code on their Facebook public page
C. Post photos and videos about the eventD. Use the “Get Tickets” call to action button to promote the event
If you chose D, then you are right!