(1) Start with the users around you and expand your audience through Facebook’s powerful social attributes. Invite friends, family and customers to like your company’s public page, and let friends and fans share your public page with their friends. In the daily online business process using Facebook, it is very important to share more business information. They are the key for users to learn more about your business and decide whether to like or follow your company’s public page. It is recommended to show users how your company works, even if it is something boring. The purpose is to make your company information appear more in the user’s field of vision and achieve a higher coverage rate.
(2) Add a link to your Facebook business page on your website and in your email signature to make it easy for visitors and recipients to find your page. Cooperate with other business pages to share with the audience.
(3) Create content that is closely related to your audience. By creating relevant topics, you can also bring your audience closer to your company. However, when creating topics, it is recommended to avoid direct promotion of your company or products. Instead, you should attract your audience through more marginal topics and guide them to participate in the conversation with your company from the shallow to the deep. You can also seek feedback from customers on your products and services to maintain their activity and satisfaction. Participating in hot topics can show the audience that the company is keeping up with the development trend of the industry.