Output (1) Create community brand self-media When every member of the community demonstrates his or her wisdom and ability within the community, the value of the community can continue to increase. The core of the output should preferably have a reasonable return, otherwise the enthusiasm of the group members will sooner or later decline. In…
Community communication must choose an operating platform, which can be a forum, QQ, WeChat, YY, or a MOOC (Massive Open Online Courses) academy, or a combination of these tools or platforms. Which specific community operating platform is better should be determined based on the community’s positioning and operating rules. The current mainstream community communication platforms…
In terms of community structure, there are two main components, one is the “membership structure” and the other is the “community rules”. (1) Membership structure The members of a community must have different characteristics in order to create a variety of fun and possibilities, and to enrich the community. Without diverse community members, it is…
In Ads Manager or PowerEditor, you can view the performance analysis of each Facebook ad that has been launched to understand how the ad is performing. This data includes the number of people who saw the ad, the number of people who clicked on the ad, and the amount of money spent on the ad.…
What is an overseas warehouse? As the name suggests, an overseas warehouse is an “overseas warehouse”. It is an overseas storage point set up by cross-border e-commerce sellers near the buyer’s area to increase the buyer’s shopping orders, used to store their own products. There are three types of overseas warehouses, namely Amazon FBA overseas…
All Amazon sellers know that only by placing products under the correct category node can buyers accurately find and add products, which can increase the natural search traffic of listings. In addition, advertising is also related to whether the listing category settings are accurate. If the category settings are accurate, the advertising placement is relatively…
Facebook is a well-deserved social network media giant. Whether it is the number of users or user habits, it has strong user stickiness. The official data released by Facebook mentioned that half of the users aged 18 to 24 check Facebook as the first thing after getting up. In the Internet era where “traffic is…
1. Start with your ad objective First, choose your ad objective, then tailor your style and format to what you want to achieve. For example, you can use media to tell the story behind your product to increase brand awareness. 2. Show people using your product Facebook ads are usually placed in users’ news feeds…
Cross-border e-commerce companies can advertise public pages, groups, and events on Facebook to attract more potential customers. Let’s start creating a Facebook ad. 1. Create a new ad campaign A campaign can be considered the foundation of an ad. When you decide to run an ad, you need to create an ad campaign first. First,…
(1) Community red envelopes Red envelopes play a big role in community building. By cleverly using red envelopes, community members can be activated. However, red envelopes are based on direct benefits and are “weak attraction”. Red envelopes are only a means to activate community members’ activity and should not be relied on too much. ①…