In Ads Manager or PowerEditor, you can view the performance analysis of each Facebook ad that has been launched to understand how the ad is performing. This data includes the number of people who saw the ad, the number of people who clicked on the ad, and the amount of money spent on the ad. At the same time, you can also view the data of all campaigns, ad groups, or ads in the ad account. The specific steps are as follows.
(1) Open Ads Manager or PowerEditor.
(2) Click a campaign, ad group, or ad.
(3) Click to check the box next to the campaign, ad group, or ad you want to view.
(4) Click to open the side panel.
(5) In the side panel, click Performance, Demographics, or Placement to view the corresponding chart for the selected campaign, ad group, or ad.
① Performance chart: Displays the number of clicks, number of people reached, and overall cost of the ad. Scroll the curve chart to see the individual performance of the ad that day in the chart. To change the performance shown in the chart, click Custom and select the metrics you want to view.
②Demographics chart: shows how your ads perform among different age and gender groups. You can scroll through each interval of the chart to see separate performance data for each age group.
③Position chart: shows how your ads perform in different layout positions (such as Facebook or Instagram). Depending on the layout where your ads can be displayed, you can see the layout with the highest ad delivery. In addition, you can click the drop-down menu to see where your ads are displayed on mobile and desktop devices.