Since the overall review rate on the Amazon platform is low, Reviews and Feedback have become one of the important “assets” of sellers. For brand stores, you can track all new buyer reviews of their brand products on the buyer review page of the brand control panel. The review data will be posted on the…
1. Order Defective Rate (ODR) Customer service performance is mainly assessed against the Order Defective Rate (ODR). According to Amazon regulations, sellers need to ensure that the number of orders with one or more defects accounts for less than 1% of all orders within a given 60-day period. In actual operations, if the order defect…
There are two types of emails related to order status, namely order cancellation and order modification, which are also only generated in self-delivery orders. Within 30 minutes after placing an order, the buyer can actively cancel the order; once more than 30 minutes, you need to contact the seller to cancel. If the product has…
Most qualified managers in companies can generally do selection + deployment + management, but only a few managers will pay attention to the training link, because many managers with low vision are worried that “teaching the apprentice will starve the master” or “teaching the employees may become future competitors”, so these managers are often unwilling…
Emails related to logistics issues are almost all self-delivered orders. Most sellers who use self-delivery choose E-mail for delivery. E-mail has a lower price, but due to the influence of customs transit, it is not as good as FBA in terms of timeliness and effective tracking rate. In addition, sometimes there will be lost packages,…
1. Credit card chargeback claim Credit card chargeback claim means that the buyer files a claim with the credit card company. The credit card company will contact Amazon to learn about the transaction details, and Amazon will contact the seller to request detailed transaction information. There are many reasons for filing a credit card chargeback,…
Selling on domestic e-commerce platforms such as Taobao and JD.com often requires setting up special customer service positions in order to communicate with buyers in a timely manner and improve the consultation conversion rate. However, on the Amazon platform, most buyers place orders silently, that is, they buy directly without consultation and communication, and the…
In most cases, buyers can request a return within 30 days of receiving the goods. In some cases, Amazon will also accept return requests after 30 days of receiving the goods. For goods shipped in November and December, buyers can return the goods before the end of January of the following year as long as…
Amazon management and basic operations have a common goal, which is to use scientific methods to improve resource utilization and strive to increase sales as much as possible with limited resources. Under this goal, front-line operators need more effective data tools to track the specific daily sales of stores. First, due to the B2C nature…
With a quantifiable weekly weight index, operators can break away from the traditional empirical operation ideas and track sales through data. For Amazon operations, the weekly weight index has the following three uses. 1. Decomposition of daily sales targets If Amazon stores are managed as retail stores, the performance appraisal targets must be decomposed into…