Since the overall review rate on the Amazon platform is low, Reviews and Feedback have become one of the important “assets” of sellers. For brand stores, you can track all new buyer reviews of their brand products on the buyer review page of the brand control panel. The review data will be posted on the buyer review page within 24 hours after the review is posted on the product details page, and will be retained for 30 days. However, for non-brand sellers, you need to refer to the front-end search page of your store every day to find out the changes in Reviews in a timely manner. After discovering a new Review, in addition to contacting the buyer to resolve the negative review, you can also click the Comment button below the Review to reply, conduct targeted marketing, and improve other buyers’ perception of the store’s services.
Q&A is above the Review on the product details page. Buyers ask questions about the product, and the sellers view and reply through the back-end mailbox. Most buyers who raise and read Q&A have already become interested in the product, so the reply must be professional to facilitate the order. For example, if the seller’s product is clothing, when the buyer asks about the size, in addition to giving specific size recommendations, you can also provide instructions for trying on the product, and indicate that if it doesn’t fit, you can provide a free return service, so please feel free to buy it. When there is relevant review content below the link, you can directly quote it to enhance credibility.