Since Tim O’Reilly proposed the concept of Web 2.0 in 2004, we call it the Web 2.0 era. With the richness and popularity of Internet applications, the “Matthew effect” has become a hot word among Internet investors. The strong will always be strong, the winner takes all, and oligopoly seem to be inevitable. The generation…
It is not easy to build a striking and recognizable brand on the Amazon platform. In order to make buyers remember your brand, you need to plan carefully in all aspects, including brand name, logo, trademark, product packaging, etc. To help buyers more easily identify and choose brand products, here are some recommended measures: 1.…
The topic of discussion is the application of digital marketing in the field of cross-border e-commerce. How to apply it better requires a strategic plan, namely, cross-border e-commerce marketing planning. Cross-border e-commerce is not just about opening a store on a cross-border platform, and cross-border e-commerce marketing planning is not just about store marketing planning.…
The efficiency of manual work is limited. Goods are prone to quality problems such as defects during picking, counting, transportation and loading and unloading. Intelligent logistics is the future trend after all, and highly automated “unmanned warehouses” are close to reality. The labor cost in developed markets in Europe and the United States is high…
Dear Amazon e-commerce entrepreneurs! Have you ever considered using Amazon buyer show videos to enhance your brand image and product sales? Amazon buyer show videos refer to product usage videos that buyers voluntarily upload after purchasing products. These videos not only show their true evaluation and usage experience of the products, but also have a…
Needs refer to people’s basic requirements, such as survival, reproduction, safety, love and being loved, respect, etc. The “Maslow’s Hierarchy of Needs Theory” that we often talk about is unified as “Maslow’s Hierarchy of Needs Theory”. When needs point to specific items that can meet needs, they become desires. For example, I need to survive…
Inventory is a profit black hole for the retail industry and e-commerce, and even a mountain that crushes companies. Inventory is like eating, too much or too little is useless. Overseas warehouse stocking tests the company’s own judgment of the market and sales experience. The inventory is often difficult to control, and it is not…
Early overseas warehouse companies are all going through the adjustment phase after expansion. There is a process of optimization to match the high cost with the marketing of front-end sellers and the order scale. Now, with the popularity of Amazon’s global store and FBA, overseas warehouses have started a new round of expansion, and the…
Generally speaking, overseas warehouse logistics management systems mainly include the following aspects. (1) E-commerce sales management E-commerce sales management is an order management system, including omni-channel order docking management, sales order management, package management, order splitting and order consolidation management, warehouse management, logistics channel allocation management, return management, exchange management, after-sales order management and other…
To maintain sales continuity. Healthy inventory needs to be replenished in time, but blind replenishment is also a reason for inventory backlog. The best-selling cycle is short, and there are two replenishment models: One is the economic quantity, which determines the order according to the principle of minimum payment per unit product; The second is…