The topic of discussion is the application of digital marketing in the field of cross-border e-commerce. How to apply it better requires a strategic plan, namely, cross-border e-commerce marketing planning.
Cross-border e-commerce is not just about opening a store on a cross-border platform, and cross-border e-commerce marketing planning is not just about store marketing planning. Store marketing planning is only a small part of it. Similarly, if you open a store and trade on a cross-border platform, can you be said to be doing cross-border e-commerce? It can be said that, but in a strict sense, without Internet thinking and without doing digital marketing well, it may only be said to be in name only. So, how can we be considered to have done a good job in digital marketing and be considered to be truly “playing” cross-border e-commerce? There are two important criteria:
(1) A cross-border e-commerce marketing framework system is constructed, that is, starting to examine marketing from a global perspective, replacing randomness with a systematic framework, reducing blindness, and enhancing target-orientedness.
(2) For each specific task in the framework, one or more diagnostic indicators are selected to evaluate the marketing work in this area, and to optimize the marketing strategy based on the evaluation results, until the entire marketing framework system is optimized.